Case Studies
Case Studies
Case Studies
Botkeeper - Settings
🔧 Type: SaaS - Accounting Automation
🎯 Goal: Improve discoverability and clarity of platform settings
🧠 Role: Lead UX Designer (Settings module)
📊 Scope: Navigation, permissions, configuration UI
🛠️ Tools: Figma, FullStory, Attention Insight
🎯 Impact: Reduced navigation friction and improved confidence in task completion
Engagement
12 min
User Satisfaction
4.5*
Botkeeper - Settings
🔧 Type: SaaS - Accounting Automation
🎯 Goal: Improve discoverability and clarity of platform settings
🧠 Role: Lead UX Designer (Settings module)
📊 Scope: Navigation, permissions, configuration UI
🛠️ Tools: Figma, FullStory, Attention Insight
🎯 Impact: Reduced navigation friction and improved confidence in task completion
Engagement
12 min
User Satisfaction
4.5*
Botkeeper - Settings
🔧 Type: SaaS - Accounting Automation
🎯 Goal: Improve discoverability and clarity of platform settings
🧠 Role: Lead UX Designer (Settings module)
📊 Scope: Navigation, permissions, configuration UI
🛠️ Tools: Figma, FullStory, Attention Insight
🎯 Impact: Reduced navigation friction and improved confidence in task completion
Engagement
12 min
User Satisfaction
4.5*
Clara - Dashboard
🏦 Type: Fintech – Consumer Lending
🎯 Goal: Improve usability and engagement of dashboard data for end users
🧠 Role: Product Designer (Data Visualization & Layout)
📊 Scope: Dashboard hierarchy, CTA clarity, data prioritization
🛠️ Tools: Figma, GA, heuristic evaluation
📈 Impact: Increased engagement and user confidence in loan management tasks
Downloads in launch week
50K+
Top-10 iOS app (MX)
5-star
E-commerce Website Redesign
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Engagement
12 min
User Satisfaction
4.5*
Clara - Dashboard
🏦 Type: Fintech – Consumer Lending
🎯 Goal: Improve usability and engagement of dashboard data for end users
🧠 Role: Product Designer (Data Visualization & Layout)
📊 Scope: Dashboard hierarchy, CTA clarity, data prioritization
🛠️ Tools: Figma, GA, heuristic evaluation
📈 Impact: Increased engagement and user confidence in loan management tasks
Downloads in launch week
50K+
Top-10 iOS app (MX)
5-star
Palacio de Hierro - App
🧪 Type: DTC – Fashion & Lifestyle
🎯 Goal: Improve cart conversion and product discovery on mobile
🧠 Role: UX Designer (Mobile-first focus)
📊 Scope: Collection pages, cart, variant selection
🛠️ Tools: Figma, GA, heuristic analysis
📈 Impact: Streamlined UI and improved mobile flow clarity
Downloads in the first week
50K+
User Satisfaction
5-star
Streamlining E-commerce Navigation
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Engagement
150%
User Satisfaction
4.5*
Palacio de Hierro - App
🧪 Type: DTC – Fashion & Lifestyle
🎯 Goal: Improve cart conversion and product discovery on mobile
🧠 Role: UX Designer (Mobile-first focus)
📊 Scope: Collection pages, cart, variant selection
🛠️ Tools: Figma, GA, heuristic analysis
📈 Impact: Streamlined UI and improved mobile flow clarity
Downloads in the first week
50K+
User Satisfaction
5-star
LendingFront
🏦 Type: B2B SaaS – Lending Platform
🎯 Goal: Increase dashboard adoption and support decision-making
🧠 Role: UX Designer (Dashboard & Insights)
📊 Scope: Info hierarchy, status indicators, alerts
🛠️ Tools: Figma, FullStory, GA
📉 Impact: Improved information clarity and decision confidence for internal teams
Conversion Rate
20%
User Satisfaction
95%
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Engagement
12 min
User Satisfaction
4.5*
LendingFront
🏦 Type: B2B SaaS – Lending Platform
🎯 Goal: Increase dashboard adoption and support decision-making
🧠 Role: UX Designer (Dashboard & Insights)
📊 Scope: Info hierarchy, status indicators, alerts
🛠️ Tools: Figma, FullStory, GA
📉 Impact: Improved information clarity and decision confidence for internal teams
Conversion Rate
20%
User Satisfaction
95%
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Engagement
12 min
User Satisfaction
4.5*
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Engagement
12 min
User Satisfaction
4.5*
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Engagement
12 min
User Satisfaction
4.5*
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Engagement
12 min
User Satisfaction
4.5*
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Engagement
12 min
User Satisfaction
4.5*
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Engagement
12 min
User Satisfaction
4.5*
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
